lot 50

Moser & Cie.

Swiss Alp Watch Ref. 5324-0200 in 18k White Gold

This lot has a reserve price
Estimate CHF 10 000 / CHF 20 000
Starting bid CHF 10 000
Location
Office, Zurich

Hammer price CHF 17 000
Total bids 13
Buyer’s premium will not be charged

Specification

CaseRounded rectangular case in 18k white gold with winding crown at 3 o'clock, display caseback
StrapGrey-brown leather strap with bright green underside and Moder pin buckle in 18k white gold
DialGrey-brown sunburst dial with applied indices, white gold leaf hands, small seconds at 6 o'clock, signed 'H. Moser & Cie.' at 12 o'clock
MovementHand-wound mechanical movement Cal. HMC 324, functions: hours, minutes, seconds
Cal.HMC 324
Ref.5324-0200
Movement No.004536
Case No.200113874
Diameter:38mm
Lug-to-lug44mm
Year2016

Condition report

Case:Very good, minor signs of wear
Strap:Good, signs of wear
Dial:Mint condition
Movement:Good, all functions working properly
Amplitude (Dial on top/Lift angle 52):Approximately 260°
Accuracy (Dial on top):Approximately +10 sec/day
Box:Yes
Papers:Yes

Reasons to Bid

The H. Moser & Cie Swiss Alp Watch Ref. 5324-0200 stands as one of the most distinctive and thought-provoking creations in modern independent watchmaking. Conceived as a mechanical answer to the rise of smartwatches, it reimagines the familiar Apple Watch silhouette through the lens of traditional haute horlogerie, blending irony with technical substance. Produced in limited numbers, the reference reflects Moser’s philosophy of minimalism, humor and mechanical purity. Crafted in 18k white gold, the rectangular case features smooth contours, a gentle curvature and refined finishing that give the watch a sleek, modernist presence. Its dial follows Moser’s signature approach to pared-back design: a deep fumé gradient devoid of logos, numerals or text, allowing the sunburst surface to stand entirely on its own. Leaf-shaped hands traverse the dial with quiet clarity, reinforcing the watch’s serene visual identity. Powering the piece is the in-house hand-wound Caliber HMC 324, which highlights the brand’s technical capability through its patented interchangeable escapement, hacking seconds and Straumann hairspring. The movement combines precision, reliability and slim construction, demonstrating the depth of horological expertise that underpins this playful yet serious work of contemporary watchmaking.