Ineichen Auctioneers - Sell your watches at Ineichen’s auctions

Watch traders, sell fast and maximize profits!

Sell your watches at Ineichen’s auctions

Ineichen has been Switzerland’s top auction house for the sale and purchase of the finest collectible watches since 1973, and we have a unique sales concept exclusively for watch traders. Our team will work with you to sell your watches at auctions - stress-free and at the best price.

Submit my watch(es)

Quick submit

Get an estimation within 1 hour

How it works

1

Submit watch(es)

Reserve the submitted watches for Ineichen

2

Make a description

Provide photos & condition reports according to the instructions below

Instructions for photos

3

Auction

We sell the watches to the highest bidder

4

Delivery

When Ineichen receives payment from the Buyer, the Dealer sends the watch to the Zurich Freeport in Switzerland. Then, Ineichen sends the watch to the Buyer

No VAT charge

5

Receive payment

Ineichen guarantees payment to the dealer, excluding the commission

Calculate your earnings:

Enter selling price here

You earn:

0 CHF

No exceptions, no hidden fees

Simple & fair comission model:

10 %

Selling price above
CHF 100 000

15%

Selling price between
CHF 50 000 - 100 000

20%

Selling price under
CHF 50 000

Submit my watch(es)

Sumbit via
WhatsApp

Submit via
Telegram

Let’s compare sales options

	Ineichen Auctioneers	Traditional auction houses	Chrono 24 & other platforms
Seller Earnings & sale time	FAST & HIGH PROFIT Premium auction sales above market value Lowest auction house commission: 10-20% Just 2 weeks until the sale begins!	SLOW & LOW PROFIT Selling above market price Achieving higher prices, but commission ranges from 26% to 32% on hammer price Offer 3-6 months turnaround from acquisition to trading commencement	MODERATE PROFIT & N/A time Challenged by numerous dumping offers Offering prices at or below market value to ensure competitive deals Commission rates range from 5,6% to 6,5% Unpredictable timeframes masked as flexibility
Buyer’s advantages & disadvantages	full trust Positives: No buyer's premium We are trusted (Swiss-based) Expertise in the field Engaging auction system: bidding, excitement, and opportunities for great deals Comprehensive pre-sale preparation and service Acceptance of cryptocurrency Negatives: No identified drawbacks	full trust Positives: Trustworthy Expertise in the field Engaging auction system: bidding, excitement, and opportunities for great deals Negatives: Imposition of buyer's premium Insufficient pre-sale preparation Limited acceptance of cryptocurrency	NO TRUST Positives: Abundance of offers Negatives: Lack of trust Poor quality photos Prevalence of fake offers Insufficient service Limited expertise No acceptance of cryptocurrency
Services to help sell your watch	FULL FREE SERVICE In-person: We photograph, describe, and handle the product sent to us Remote: We handle everything virtually, just provide us with the necessary materials	EXTRA SERVICE CHARGE Product description may be subject to additional fees in most cases at auction houses	NO SERVICE You bear the full weight of all responsibilities

Ineichen
Auctioneers

Traditional
auction houses

Chrono 24
& other platforms

Seller Earnings
& sale time

FAST & HIGH PROFIT

Premium auction sales above market value
Lowest auction house commission: 10-20%
Just 2 weeks until the sale begins!

SLOW & LOW PROFIT

Selling above market price
Achieving higher prices, but commission ranges from 26% to 32% on hammer price
Offer 3-6 months turnaround from acquisition to trading commencement

MODERATE PROFIT & N/A time

Challenged by numerous dumping offers
Offering prices at or below market value to ensure competitive deals
Commission rates range from 5,6% to 6,5% Unpredictable timeframes masked as flexibility

Buyer’s advantages &
disadvantages

full trust

Positives:

No buyer's premium
We are trusted (Swiss-based)
Expertise in the field
Engaging auction system: bidding, excitement, and opportunities for great deals
Comprehensive pre-sale preparation and service
Acceptance of cryptocurrency

Negatives:

No identified drawbacks

full trust

Positives:

Trustworthy
Expertise in the field
Engaging auction system: bidding, excitement, and opportunities for great deals

Negatives:

Imposition of buyer's premium
Insufficient pre-sale preparation
Limited acceptance of cryptocurrency

NO TRUST

Positives:

Abundance of offers

Negatives:

Lack of trust
Poor quality photos
Prevalence of fake offers
Insufficient service
Limited expertise
No acceptance of cryptocurrency

Services to help
sell your watch

FULL FREE SERVICE

In-person: We photograph, describe, and handle the product sent to us

Remote: We handle everything virtually, just provide us with the necessary materials

EXTRA SERVICE CHARGE

Product description may be subject to additional fees in most cases at auction houses

NO SERVICE

You bear the full weight of all responsibilities

Benefits

Higher profit potential

Auction is your chance to sell watches at higher prices than on Chrono24

Quick & convenient process

Online auctions last for 9 days, with a buy-out ratio reaching 90%

Extensive audience reach

Benefit from a wide network of collectors and enthusiasts. Ensure a fair and competitive price for rare, valuable, and vintage watches

Trust & expertise since 1973

Ineichen Auctioneers is a trusted auction house with a long-standing history of excellence since 1973. Our skilled watchmakers thoroughly inspect every watch for authenticity, operability, and defects before auction