Sell your watch fast & with higher profit

Sell your watches at auction

Ineichen has been Switzerland's top auction house for the sale and purchase of the finest collectible watches since 1973, and we have a unique sales concept exclusively for private clients. Our team will work with you to sell your watches at auctions - stress-free and at the best price.

Submit my watch(es)

Quick submit

Get an estimation within 1 hour
How it works
1

Submit watch(es)

Send us photos of the watches you want to sell. We'll assess them and decide if they're suitable for the auction.

2

Send watches to us

Send your watches to our Zurich address for examination, evaluation, and pricing.

Instructions for sending the watch
3

Listing

We take professional photos and highlight the watch's unique characteristics.

4

Auction

During the two-week auction, we'll determine the winner, handle, and arrange delivery to the new owner.

No VAT charge
5

Receive payment

You'll receive payment from Ineichen after deducting a commission based on the sale price.

Calculate your earnings:
Enter selling price here
You earn:
0 CHF
No exceptions, no hidden fees

Simple & fair commission model:

10 %
Selling price above
CHF 150 000
15%
Selling price between
CHF 50 000 - 150 000
20%
Selling price under
CHF 50 000
Compare your profit:
Ineichen
Auctioneers
Phillips Sotheby's Christie's Monaco Legends Koller
Seller’s Commission

15%

6%

10%

5%

6%

8%

Buyer’s Premium

0%

27%

25%

26%

26%

22%

You earn:

0 CHF

0 CHF

0 CHF

0 CHF

0 CHF

0 CHF

Benefits

Higher profit potential

Auction is your chance to sell watches at higher prices than on Chrono24 or other platforms

Quick & convenient process

Online auctions last for 14 days, with a buy-out ratio reaching 90%

Extensive audience reach

Benefit from a wide network of collectors and enthusiasts (15k+). Ensure a fair and competitive price for rare, valuable, and vintage watches.

Trust & expertise since 1973

Ineichen Auctioneers is a trusted auction house with a long-standing history of excellence since 1973. Our skilled watchmakers thoroughly inspect every watch for authenticity, operability, and defects before auction.

Dedicated manager support

Get in touch with a dedicated manager who will assist you throughout the selling process.

Why sell with us?

FAST & HIGH PROFIT

  • Premium auction sales above market value
  • Lowest auction house commission: 10-20%
  • Just 2 weeks until the sale begins!

full trust

  • No buyer's premium
  • We are trusted (Swiss-based)
  • Expertise in the field
  • Engaging auction system: bidding, excitement, and opportunities for great deals
  • Comprehensive pre-sale preparation and service
  • Acceptance of cryptocurrency

FULL SERVICE

    We meticulously examine your watch, take high-quality photos, and provide a detailed description. We set prices based on your preferences

    After listing, we handle buyer interactions for a seamless experience, while you receive your payment

Sell your watch fast and maximize profits!

  • Fast estimate & decision
  • Reserved pricing option
  • Higher profit compared to direct sales
  • Quick payment
  • Support

No more buyer's premium! We have cancelled the buyer's premium, you only pay the Hammer price now! Read new Auction conditions

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