Sell your watch fast & with higher profit

Sell your watches at auction
Ineichen has been Switzerland's top auction house for the sale and purchase of the finest collectible watches since 1973, and we have a unique sales concept exclusively for private clients. Our team will work with you to sell your watches at auctions - stress-free and at the best price.
Submit my watch(es)Submit watch(es)
Send us photos of the watches you want to sell. We'll assess them and decide if they're suitable for the auction.
Send watches to us
Send your watches to our Zurich address for examination, evaluation, and pricing.
Instructions for sending the watchListing
We take professional photos and highlight the watch's unique characteristics.
Auction
During the two-week auction, we'll determine the winner, handle, and arrange delivery to the new owner.
No VAT chargeReceive payment
You'll receive payment from Ineichen after deducting a commission based on the sale price.
Simple & fair commission model:
CHF 150 000
CHF 50 000 - 150 000
CHF 50 000
Ineichen Auctioneers |
Phillips | Sotheby's | Christie's | Monaco Legends | Koller | |
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Seller’s Commission |
15% |
6% |
10% |
5% |
6% |
8% |
Buyer’s Premium |
0% |
27% |
25% |
26% |
26% |
22% |
You earn: |
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Higher profit potential

Quick & convenient process

Extensive audience reach

Trust & expertise since 1973

Dedicated manager support
Why sell with us?

FAST & HIGH PROFIT
- Premium auction sales above market value
- Lowest auction house commission: 10-20%
- Just 2 weeks until the sale begins!
full trust
- No buyer's premium
- We are trusted (Swiss-based)
- Expertise in the field
- Engaging auction system: bidding, excitement, and opportunities for great deals
- Comprehensive pre-sale preparation and service
- Acceptance of cryptocurrency
FULL SERVICE
We meticulously examine your watch, take high-quality photos, and provide a detailed description. We set prices based on your preferences
After listing, we handle buyer interactions for a seamless experience, while you receive your payment





Sell your watch fast and maximize profits!

- Fast estimate & decision
- Reserved pricing option
- Higher profit compared to direct sales
- Quick payment
- Support