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Ineichen Zurich

Ineichen Zurich (originally established as Auktionshaus Ineichen AG) is a Swiss auction house specializing in watches. The company was established in 1973 by Peter A. Ineichen. In 1975, only two years after it was founded, Ineichen Auctioneers became known internationally, being entrusted with the world-renowned collection of the Hellmut Kienzle watch museum. [1] Historically, the auction house has been based in Zurich, where it remains until today. There are no more than 3 auctions held throughout the year, traditionally in May and November. As of today, the auction house is ranked 2nd among Swiss watch auction houses in terms of sales.


Ineichen Auctioneers was established in 1973 in Zurich to hold auctions for antique toys, helvetica, drawings, militaria, scientific instruments, books, carpets, and antique valuable papers. As most of the auctions of those times, Ineichen Auctioneers started off as a family business, operating for a close circle of experts and friends.

1978 World's highest prices for two watches by Abraham Louis Breguet: Gold pocket watch with tourbillon escapement Fr. 500000 Astronomical gold pocket watch Fr. 240000 1980 World's highest price for an important astronomical tower clock from the 16th century known as the emerald clock of the Electors of Saxony. Fr. 700000 1981 World's highest price for an enamel savonette by A. Lange & Söhne Fr. 650000 4 other Tourbillons sum.: Fr. 1220000 2020 World highest price for an F.P.Journe Resonance Pisa Edition Fr. 400000 World highest price for the first F.P.Journe Tourbillon Pisa Edition Fr. 300000 2021 World’s most expensive NFT token from the watchmaker Konstantin Chaykin’s Joker NFT Fr. 52080

After the sale, now Ineichen Zurich AG, the full transformation of both the design of the premises, storefronts, etc., and the technical equipment of the auction house began. The new team of professionals adjustable to the new conditions was gathered. 2018 was a transitional year and required considerable efforts to restructure the business model. The auction house began to work with independent watchmakers and sell used watches in its stores. This year Ineichen Zurich held 3 auctions (including jewelry).[8] In 2019, additional investments were attracted in the development of new IT infrastructure, the approach to photographing goods and its presentation to potential buyers was redesigned, additionally, serious budgets were invested in online advertising. All this has resulted in sales growth of more than 5 times compared to 2018.[9] In 2020, the first stage of IT infrastructure was launched. The number of personnel was increased several times, with a specific focus on the online marketing team. These adjustments allowed to hold the most successful auction in sales in the last 40 years. In 2021, the auction house is launching its own online store and its own auction site, as well as 2 additional online projects ( and On the May 22nd auction, the previous record by sales volumes was broken. Additionally, this auction was marked by the sale of the most expensive NFT token from the watchmaker in history.[10][11]