A very rare, charismatic and unusual limited edition white gold driver’s wristwatch of the Swiss haute horlogerie brand Parmigiani Fleurier, founded in 1996 by Michel Parmigiani, famous watch and clock restorer, with financial help from the Sandoz Foundation. Limited edition launched in 2010. Present example purchased in 2011. Case made of 18k white gold, 36.0 x 50.7mm, 22.7mm thick, six anti-reflective sapphire crystals, including one in the caseback, dynamometric crown for time setting and winding. Open-worked oval dial, inclined on a 90-degree axis and made from carbon fibre, ‘EB’ Bugatti applied logo at 12 o’clock. Caliber PF372, manually-wound, ‘black gold’ coating of plates and bridges, power reserve up to 10 days. Functions – indication of hours and minutes, power reserve indicator on top of case. Parmigiani Fleurier black leather strap made by Hermès, Parmigiani Fleurier 18k white gold triple folding clasp. Limited edition of 30 pieces. 

Lot essay 

In 2004, Parmigiani Fleurier introduced the Bugatti Type 370 wristwatch, for which a new scheme was developed with a caliber featuring a transverse layout and a transverse dial. The project was developed in cooperation with the automotive brand Bugatti, world-famous supercar producer, and the watch officially received the firm’s branding. The design was made in the style of a driver’s watch, meaning that the position of the dial of the watch when worn on the wrist is directed towards the driver’s face when their hands are on the steering wheel of a car. The winding of the caliber with a ten-day power reserve and the setting of the time were carried out with the help of a special external substitute tool, a kind of ‘starter’ for the watch, supplied with it. 

In 2010, a new generation of this concept was introduced – the Bugatti SuperSport watch. In fact, the Bugatti SuperSport watch inherited from the Bugatti Type 370 only the driver’s watch concept with a transverse dial, and 10-day power reserve. The layout of the caliber changed radically. The main module with the gear, two barrels, power reserve indicator, balance and escapement is oriented at an angle of approximately 30 degrees to the caseback plane, while the motion work and dial are set perpendicular to the main module. They are connected by a remontoire with a dynamometric crown. The case of the Bugatti SuperSport was given a complex teardrop shape, open on all sides, for which six sapphire crystals were used. 

A sophisticated design, created in collaboration with Bugatti, is a unique phenomenon in modern watchmaking.

The present example belongs to the inaugural limited-edition Bugatti SuperSport in white gold, launched in 2010. In 2012, the brand released another limited-edition Bugatti SuperSport in rose gold (30 pieces), and two not limited but numbered Bugatti Vitesse series in titanium with red or blue accents. All these models very rarely appear on the secondary market. 

The manually wound caliber PF372, featuring an extraordinary power reserve of 10 days, was designed in two planes in order to match the contours of the teardrop shaped case. The top sapphire crystal allows the caliber to be seen from above, revealing subtle finishes made in various styles – matte sandblasted, circular brushed, côtes de Genève and perlage, complemented by polished bevels and polished steel parts. The contrasts built into the finish create a pleasing picture typical of a high-end caliber. The periphery of the dial is made of carbon fiber, and to the left of the axis of the arrows there is a spring compensator for the dynamometric crown, a unique feature of caliber PF372 undoubtedly adding to the watch’s attractiveness. 

Reasons to bid 

The Parmigiani Fleurier Bugatti SuperSport Edition Speciale would be an excellent chance for the collector to obtain a very rare, charismatic and unusual driver’s wristwatch from a world-famous haute horlogerie watch brand. A sophisticated design created in collaboration with Bugatti is a unique phenomenon in modern watchmaking. Bugatti watches were produced by Parmigiani Fleurier in very small quantities, and from the very beginning they were positioned as collector’s watches. They rarely appear on the secondary market, so this lot is perceived as a good chance to acquire a rare and unusual piece, the value of which as a collector’s item is undeniable.